Author Archives: James Senior

8 must-consider criteria for evaluating IoT providers

Strategy March 30, 2015 by

The IoT Landscape is large, fragmented and changing fast. As a consumer, app developer or “thing” maker the amount of choice is bewildering and takes the Paradox of Choice to an anxiety level of eleven. Matt Turck of FirstMark Capital does a good job of capturing the current ecosystem in his Nascar-like diagram of devices, …

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Feedback is a gift

News January 7, 2015 by

We sometimes shy away from receiving feedback because we don’t want to hear where we messed up or (worse) we think we already know it all. My previous boss – a great leader – used the phrase “Feedback is a gift” all the time and encouraged his team to actively give and seek out feedback. Over the holiday break I thought …

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Care for a smartphone with that car purchase?

Strategy June 30, 2014 by

The connected car is the next battleground for the ongoing mobile platform wars. With Google IO and WWDC in our rear view mirror (sorry I couldn’t help myself) the number of car manufacturers signed up to  support either Apple CarPlay or Android are starting to emerge. For now, there are some exclusive camps, but we don’t …

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The art & science of the App Lifecycle

Development Strategy May 23, 2014 by

This is the second post in a series on the mobile app ecosystem. Last week we discussed the platform wars and three legs of the mobile platform ecosystem. To continue the discussion tweet @jsenior or @teamratio.   During my time at Microsoft in the Apps Team, we helped many publishers build great experiences for Windows and …

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Platforms wars and the three legged stool

Strategy May 12, 2014 by

In this three part series on mobile platforms and apps, we explore the contributing factors to a successful mobile platform. For discussion, I’d love to hear from you via @jsenior.   At the most abstract level, successful mobile platforms can be described in three core dimensions: Channel, Core Experience (Hardware & OS) and Apps. You can think of these …

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Qualcomm’s proximity to iBeacons at new low

News Strategy May 1, 2014 by

I’ll be honest. It never quite made sense to me: Why does Qualcomm – a silicon manufacturer with a $130Bn market cap – want to be in geo-marketing? Apparently, they wondered the same thing too. When they took a hard look at the potential revenue streams in the ecosystem, they discovered that the eventual money maker was far from …

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Just (don’t) do it: Nike’s wearable strategy

Strategy April 23, 2014 by

Earlier this week news broke that Nike was laying off staff in it’s Nike Fuel Band division. At first blush this might appear a backwards decision, especially given the momentum in the wearable market this year. However, applying a macro lens, the decision makes sense and arguably it is the perfect time for Nike to lose its fuel band. …

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Stop Freakin’ It’s Just a Beacon

Strategy April 16, 2014 by

In Seattle there’s a plumbing service called Beacon Plumbing. We didn’t design their website, although it has a certain charm. They have advertising all over Seattle that provides the strapline “Stop Freakin’ Call Beacon”. They have an billboard near our office too – a really low resolution photo of Marhan Lynch – it’s totally awesome …

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