Author Archives: Mike Lucero

OTT Video Executive Summit Key Takeaways

News Strategy July 7, 2015 by

I was a panelist again this year at the OTT Exec Summit in NYC.  This year was particularly affirming both in terms of the strength of the marketplace as well as the technological approach that Ratio is taking with the Ratio TV product offering.  As we mentioned in the last blogpost, Ratio took home the …

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Will Windows 10 unleash a new generation of TV apps?

News Strategy October 13, 2014 by

Windows 10 Promises to bring scale to applications across all Microsoft platforms including Xbox One, Windows and Windows Phone.  There are two questions that last week’s announcement raises. The first question is how will the ecosystem respond and what will the application developers and publishers deliver that provides a great user experience on the various …

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OTT Momentum for Roku Coming out of IBC

News Strategy September 29, 2014 by

Last week’s announcement by Roku that they have 10 million users in the US was more than simply a declaration of their own success.  There were two interesting side-notes that came out of this, one of which was probably intentional and the second of which I would assert was unintentional. The intentional side note is …

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Spring Fling: Both Digital and Linear Video Reign Supreme

News Strategy June 12, 2014 by

There has been a lot of buzz this Spring in the world of media.  As I blogged prior to the New Fronts, new media companies like Hulu, Crackle and even Microsoft acted like their bigger counterparts in the network TV world.  Parading out stars and buffing new media stars into mega stars, the upstarts showed …

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NewFronts News: News from the Front Lines

News Strategy May 20, 2014 by

While Ratio was hosting an elite panel of OTT media cognoscente at NCTA in a lively dialogue about OTT content and distribution, the Digital NewFronts were making headlines in New York City. Here’s a quick snapshot of the key takeaways. The biggest take-away was that there was no consistent approach by the digital media giants.   Many …

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Annual Digital New Fronts Rite of Passage: Web Video Companies putting on their Big Boy Pants

News Strategy April 16, 2014 by

As we head into the Digital New Fronts season, we are starting to see the first salvos of news about how web players are trying to act more like TV players.  YouTube is leading the charge this year with two important announcements. Today, YouTube announced that they are doing network-TV style promotions for their talent.  …

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The Real March Madness – March Media Madness

Strategy April 8, 2014 by

Last night capped another year of bracket-busting fun. Nothing beats pitting the seventh-seeded UConn Huskies against the eighth-seeded Wildcats of Kentucky with an action-packed game. Nothing that is, except the other battle going on in the media world around live sports and how they are delivered off of the traditional television distribution model. Here’s a …

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