Part 1: Innovation at 30,000 ft

Design Development News Strategy March 12, 2015 by

This is Part 1 of a 4-Part series, about how Ratio’s commitment to quality took Alaska Airline’s in-flight experience to new heights! PART 2 – Engineering for Quality – The “Ratio Way” PART 3 –  Architecting a Quality In-Flight Experience PART 4 – Testing an In-Flight Entertainment Solution from the Ground Up A Final Note from Microsoft PART …

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Ratio @ MIPCOM 2014

Development News Strategy November 12, 2014 by

This year at the MIPCOM conference in France Sony DADC launched their new OTT video platform Ven-ue. Ratio attended the conference in support of Sony, who selected Ratio and our RatioTV product to extend Ven-ue to connectedTV platforms. As part of the product launch Ratio demonstrated an Xbox One application using RatioTV and integrated with …

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Will Windows 10 unleash a new generation of TV apps?

News Strategy October 13, 2014 by

Windows 10 Promises to bring scale to applications across all Microsoft platforms including Xbox One, Windows and Windows Phone.  There are two questions that last week’s announcement raises. The first question is how will the ecosystem respond and what will the application developers and publishers deliver that provides a great user experience on the various …

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OTT Momentum for Roku Coming out of IBC

News Strategy September 29, 2014 by

Last week’s announcement by Roku that they have 10 million users in the US was more than simply a declaration of their own success.  There were two interesting side-notes that came out of this, one of which was probably intentional and the second of which I would assert was unintentional. The intentional side note is …

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Can Pinterest Monetize for Large Businesses?

News Strategy August 29, 2014 by

Recently Pinterest launched its new analytics tool for businesses to further analyze their content performance and in turn optimize their content marketing strategy on the platform. The tool is meant for small and medium sized businesses, and continues to be another sign of Pinterest’s movement towards monetization. Businesses can view user engagement and demographics stats …

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Care for a smartphone with that car purchase?

Strategy June 30, 2014 by

The connected car is the next battleground for the ongoing mobile platform wars. With Google IO and WWDC in our rear view mirror (sorry I couldn’t help myself) the number of car manufacturers signed up to  support either Apple CarPlay or Android are starting to emerge. For now, there are some exclusive camps, but we don’t …

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Spring Fling: Both Digital and Linear Video Reign Supreme

News Strategy June 12, 2014 by

There has been a lot of buzz this Spring in the world of media.  As I blogged prior to the New Fronts, new media companies like Hulu, Crackle and even Microsoft acted like their bigger counterparts in the network TV world.  Parading out stars and buffing new media stars into mega stars, the upstarts showed …

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The art & science of the App Lifecycle

Development Strategy May 23, 2014 by

This is the second post in a series on the mobile app ecosystem. Last week we discussed the platform wars and three legs of the mobile platform ecosystem. To continue the discussion tweet @jsenior or @teamratio.   During my time at Microsoft in the Apps Team, we helped many publishers build great experiences for Windows and …

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