Product Strategy Lead
Ted joins Ratio with a unique mix of experience including over 10 years in both client and agency work. After 7 years heading up partner promotions for Vivendi Universal Games, he moved to AT&T to lead their key messaging sponsorships including American Idol and the Olympics. From there, he shifted to the agency side creating worldwide mobile campaigns for brands like Xbox and Skype.
As Director of Product Strategy at Ratio, Ted thrives on diving into projects at the earliest stages to understand core business needs. This knowledge lives at the heart of each successful program, driving results beyond an initial product launch, and emerging as a long-term platform designed with the future in mind.
Ted and his family live in the foothills of the Cascade mountains, where they hike, canoe and camp as often as possible. And, on the days they stay home, you can find him on his deck smoking something on their Big Green Egg.