How do readers learn about the books they buy?

eReaders, websites, and other multimedia experiences have transformed book distribution. But none of them address how readers discover new books and decide which ones to read or buy. 82% of consumers trust their friends and buy based on their recommendations—internet booksellers, including Amazon, account for just 6% of discoveries. Without recommendations from friends, most readers have to judge books by their covers, and we all know how that works out.

When people find a book they love, they share it with people they know, usually by word-of-mouth over coffee or meals, on the phone, at business events, in book clubs, or while waiting in line. But if the person who gets the recommendation forgets it or loses it, the magic dies.

People need an easy way to share their enthusiasm...

…so Ratio and BooksILove created a visual language for books on the social web.

We made it possible for them to:

  • Send and receive book recommendations to many people at once
  • Create thoughtful recommendations without typing a word
  • Personalize with a short note
  • Share by email, via Facebook or within the app
  • Keep of track of books you love and books that others have recommended to you
  • Access a library of millions of books.

Based on the "I heart the" prompt next to their favorite books, users can tap tiles labelled "heroine", "pacing", and the like to quickly build a beautiful, visual object that describes why they loved a particular book. Then the app converts their answers into cleverly structured sentences like “The Heroine is complicated, clever and passionate” or “I was hooked by the page-turning and suspenseful pacing”.

BooksILove coaches readers who have trouble explaining their love for a book and helps them create book recommendations that are visual, clever, and that attract attention on the social web. It helps our client create a scalable business model to reach publishers who need to license measurable data. And it helps authors identify opportunities and see exactly why people share books.