We set the standard for digital magazines on Windows 8.

Condé Nast brands are famous in their own right. Vanity Fair, GQ, The New Yorker, Wired, Vogue, Bon Appétit, Glamour, Self, Lucky, Allure, Golf Digest, Architectural Digest, Condé Nast Traveler, Epicurious, Domino, and Brides Magazine are household names because of their incredible writing and gorgeous photography. Condé Nast wanted these brands to be the first digital magazines on the Windows 8 platform, so they asked Ratio to help.

We had three formidable challenges.

First, there were no established user experience conventions or guidelines—we were creating the first digital magazines for Windows 8. Second, Condé Nast designs and publishes magazines in portrait format, but Windows 8 is primarily a landscape-based operating system. Third, Condé Nast uses Adobe’s Digital Publishing Suite (DPS) — which Windows 8 didn’t support at the time.

Now our work defines the category.

The Ratio team spent a lot of time finding the optimal user experience for Windows 8 view states. We landed on a model that lets content flow beautifully whether the user is in landscape or portrait, and that lets them navigate seamlessly using touch, keyboard, or mouse. The platform we created disassembles content packages for each page then reassembles them on the user’s screen. App content retains its interactive features and the Condé Nast trademark design quality while following Windows 8 Design guidelines. Ratio made Condé Nast’s tools and processes work with Windows 8 before Windows 8 was available to the public, and all 27 brands are now available on Windows 8 devices.