The best of DIY comes to Droid

CreativeBug brings Do-It-Yourself (DIY) video channel to Android

Creativebug’s mission is to be the go-to source for video art and craft instruction. Their team has gathered some of the most inspiring designers and crafters to bring video workshops right to users’ screens. Their growing video library has a mix of free and premium videos with full access to the catalog reserved for subscribers to their service. Creativebug had existing web and iOS apps for consumers to sign up and access their premium crafting and DIY video content. Their team had the infrastructure in place to support their subscription video (SVOD) model and now needed to extend their content onto the Android platform.

The Ratio team worked with Creativebug to design a beautiful new Android experience – taking cues from their existing apps and working with them to be true to the brand on this new consumer offering. The result is a terrific user interface that supports all of the features users expect in today’s video apps – in-app purchasing, favoriting, sharing, watch-listing, and more. The Ratio team worked closely with Creativebug’s technical, product, and creative teams to concept, design, develop and launch a world-class video application in an accelerated timeframe. The client is extremely happy with the result, and they are seeing immediate business impact and value based on extending their content onto the Android platform.